Facebook when used properly can be a great asset to your business and it’s practically free. What a better way to connect with your customers directly then with an applications they are already using daily.
Facebook allows your customers to get to know your business and feel comfortable with you. Providing updates and engaging content, hooks customers into wanting to learn more about your business and eventually leads to sales. It is quick and easy to use.
Additionally, Facebook offers an advertising options that are extremely simple, yet very precise. You have the ability to share your posts with demographics of your choosing for a relatively low price, with guaranteed views. More importantly it provides feedback and statistics on your ads and posts which you can learn from.
Used with other social media and your website, it will help spread your business and stand out from the crowd.